It is a must-have staple on the marketer’s calendar, in particular, if you manage family goods, foods, gifts, or decor business.ĭay of the Dead’s influence is noticeable on the US national market, where it drives engagement from California to Chicago. The niche promotion based on the precisely targeted ideas has proven to be bringing in hundreds of thousands of dollars in revenues. It is hard to overrate Día de Los Muertos’ social media marketing campaign’s importance for the Hispanic market. Marketing Activities for Día de Los Muertos Across both Americas, the traditional Pan de Muerto is baked in the households, while in diasporas the bookings in Mexican restaurants spike. Original Day of the Dead specials will impress you-candied pumpkin, tamales, and sweet milk fudge are just a few to name. Throwing a feast is common on this day, and the menu list runs. So instead of weeping, the families consider this an invitation to have fun, sing and dance, laugh, drink, eat, and show their love to all relatives dead and alive. It is believed to be offensive for the dead if living is mourning on that day. The portraits of the late relatives in their best clothes are surrounded by food, drinks, sugar skulls, and emotional knick-knacks. Several levels are adorned with the fabric, bright orange Aztec marigolds, and candles. You’ve probably been coming across photos of these on Instagram. The illuminated Ofrendas are beautiful traditional family altars. It opened wide the new family market for the Día de Los Muertos messages and seasonal deals. Recently, Disney has put an extra spin on its meaning for pop culture by doing happy musical Coco under their logo. The quotes from the excited moviegoers inspired dwellers of Mexico to establish an official parade next year, driving tens of thousands of international tourists to Mexico City.Īs Día de Los Muertos goes more mainstream and global, the traditions become less about grim origins and more about the carnival. In 2015, a fake Día de Los Muertos parade had been staged on the streets of Mexico for the James Bond production, “Spectre”. By skipping older rituals and adding the new ones this holiday keeps evolving.Ī fun fact. The definition of this unique celebration is rather fluid since it takes on the new features as it spreads worldwide.
In 2008, the “festivity dedicated to the dead” was officially acknowledged by UNESCO as the event of intangible cultural heritage, the first of such practices in Mexico.
Around the 2000s, it trickled to the southern US-San Diego, San Jose, Los Angeles-with the Latino diaspora. It became more popular in towns and cities in the 1980s due to the rising urbanization. Honoring the dead has been extremely widespread among the indigenous population in South America. Still, the observance as we know it today happened mostly in modern history. There is information about Spaniards coming across Day of the Dead when they arrived in the 16th century. Some date the celebrations’ origins to the pre-Columbian period and three-thousand-years-old Aztec cultural rituals.
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